Some of the best ways to promote a website are really just common sense in some ways. It is well-known that content is king so below we will look at some factors that will help you promote your website.
Create Quality Content Often
Individuals that distribute at least 16 blogs per month produce 4 to 5 times more leads than the individuals who distribute just 4 posts per month or once a week. It is also a fact that 97% of consumers do not buy anything from your website on their first visit. They will look elsewhere first to do comparisons.
It usually takes a couple of visits at least for a visitor to decide whether to buy or not. So creating good quality content more often is one of the keys to effectively getting more visitors and leads.
Increase Social Networking and Personalize Connections
Nearly every man and his dog are reaching out to social media websites to get their message across. To really get your message across to prospective customers post your offers often. It’s a good idea to join groups in your particular niche and connect with individuals within the group. Don’t just connect but be a friend, send personalized messages to members in the group. Try to be a good active member in the group community.
Automate Social Media Sharing
One of the best ways to get your messages across on social media is to bulk schedule all your messages, posts, and articles. This can be done easily with the following programs.
Not only do these website programs bulk schedule your planned messages they provide analytic tools as well.
Think about Retargeting
Retargeting is not something that is done by many marketers at the moment but it is catching on fast. To retarget is to re-engage with a visitor to your website that has subscribed to your email list, bought from you in the past, and/or follows you on your social media.
It is a great marketing technique. You will need to display ads to these people and also recent visitors of your website or blog who didn’t purchase your product or products the first time around. Doing this is a great reminder to these people about your products and or services. You can entice these individuals back with discounts, free offers, gifts, and personally messaging them. The door is open on this, use your imagination.
Automation tools could mean any sort of tool that is automated and helps the marketer to market their products more effectively. However, I mean Autoresponders which are a must for any business. You can schedule emails to be sent whenever you want.
Email marketing is still considered one of the best marketing methods still today. Autoresponders just make the whole experience easier.
Optimize Your Website for Mobile
Optimizing your website for mobile should be one of the first tasks on your list. This is especially true for new websites.
To be mobile friendly gives your visitors and customers leverage to your website and ads. They could be anywhere when they are away from their computer or laptop they can still connect with your products and or services. You may find that your website is already optimized for mobile, but if not here is a website that shows you how to optimize your site for mobile.
Artificially Intelligent (AI) Chat Bots
Not only do AI chat box save you money but also help with your business. So what are AI chat Bots? They are artificial intelligence messaging based bots that can independently engage with people. As I am not technology minded here is a great read about chatbots.
AI chatbots are the new technology on the market and will be able to help with your business enormously once you get to understand them. The need for none essential staff will be eliminated due to your new AI chatbot.
The Power of Micro-Influencers
Influencers are certain people within a given niche that as their nickname implies are doing very well and know their subject through and through. They have got the nickname as being very good in their particular field. Doing what they do influence others to follow and like them.
Influencer marketing is still strong, but there seems to be a shift towards lesser-known influencers. These micro-influencers have less of a following but their influence remains the same.
Reaching out to the well-known influencers could be a very expensive journey. Instead, reach out to the lesser known micro-influencers instead.
Good Quality SEO
Now we cannot forget about SEO. If done correctly and you have the patience then you will be on the right road to victory. It has been proved that SEO is the most effective identifiable lead generation channel. This brings us to…
Lead Generation Services
If you are looking for leads for your business then it’s a good idea to look towards employing a lead-based marketing service. There are a few on the market that you can do business with. The downside to these services is not what they can do for you but it’s a matter of what they charge. If you have the budget for it, go for it, but it will make a huge hole in your monthly budget.
Lead Generation Programs
You may be asking yourself what is the difference between lead generation services and lead generation programs? The answer to this is they are like chalk and cheese. Totally different.
With a lead generation service, you will be paying for a package. Hands off. The very expensive package will contain your leads.
With a lead generation program, all the work is done by yourself. Hands on. It is usually free or you can choose an optional upgrade.
Now we know the difference between the two we can concentrate on lead generation programs.
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