To create a training manual you will need a topic or subject you are well versed on. Whether you know the information yourself or through research, it doesn’t matter. Just as long as you have plenty of quality, relevant and very informative info. Creating a good online course is very different from blogging. With blogging, you are only writing maybe between 1000-2000 words. Creating a course is much more entailed and defined.
The need for Information
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People go online for a variety of reasons, including, entertainment and socializing. But the Internet is also used to find information and learn new things. If you are unsure how to use or do anything. There are probably a 100 or more video tutorials on YouTube or a blog that will show you what to do for that particular subject
The need for information and instruction has created a great opportunity for you to get paid for your knowledge. While some people have done this by creating a blog or writing books, an online course is another method of selling what you know. In fact, online learning is expected to reach more than $240 billion by 2021, according to “Global Industry Analysts, Inc”. So in saying that creating an online manual or course can be very profitable.
Many people don’t think they know enough on a topic to teach it. The truth is, you don’t have to be an expert to create and sell an online course. You simply need to know more than most. Plus, the topics you can cover are vast including art or health, photography, personal development, music, gardening, cooking, marketing, technology, language, and more. Many people have made thousands of dollars a month with online courses teaching things they know a lot about.
The Pros of Creating an Online Course
- New online course platforms make setting up and selling your course easier than ever.
- Tools and equipment needed to create a course are easier than ever to use.
- They offer a passive income stream. Once you create your course, you can sell it over and over.
- It can be part of a funnel system to lead students to your coaching program or other services.
- Because your course is online, you can have students from all over the world, in any time zone.
- Quality online courses offer a variety of content delivery methods such as text and video, which can take time to create.
- Like all other money-making ventures, your success depends on the need or desire for your course, and your ability to attract your target market.
- It can be a challenge to price your course right to maximize your income, while still making it affordable for students.
Create an Online Course
Ready to dive into the world of online tutorials, here are the steps you need to take.
Choose a course topic. Make a list of things you know about. Perhaps it’s something your friends and family ask you for help on. Maybe it’s a skill related to your job. Do you have a hobby you can teach others about? You can even write a course on creating courses to sell online.
Here are a few options that you could consider.
- If you’re a blogger, you can offer a course on blogging for profit.
- A service provider can provide a course for people on their particular service.
- A how to create a training manual in word.
- Compose convincing content.
- Clarify why they need to learn this.
- List learning destinations and results.
- Make it as interactive as could reasonably be expected.
- Inspire students to do dynamic tasks every now and again.
- Prune your materials to dispose of any substance that isn’t basic.
- Split it into chunks that are effortlessly retained.
- Utilize short passages and bullet points.
- Utilize video, sound, and pictures to pass on learning as well as content.
- Ensure key learning focuses are rehashed frequently.
- Set tests to test their insight along the way.
Research and Research More
Do market research even if you know your subject inside out. You don’t want to spend a lot of time creating a course that no one wants to buy. Many people might want to know about your topic, but the question is; are they willing to pay you to learn it? Before you invest time in your course, research who the best buyer for it would be, and whether they’re ready, willing and able to buy it.
Outline your course. If you’ve determined there is a market willing to buy your course, the next step is in determining what you’ll put in the course. By the nature of a course, the content you provide should go deep into the topic and cover all important aspects. As I said earlier a course isn’t like a blog post, which often just skims the surface.
To help organize your course, think in terms of modules and lessons. A module would be the overall sub-topic, with the lessons providing the details of that subject.
How to Deliver the Lessons
Decide the best methods to deliver your lessons. There is an expectation that online courses will offer a variety of teaching methods, such as text, video, worksheets, checklists, infographics, audio, and anything else that delivers information. The trick is in determining what format is best for what you’re trying to teach. In some cases, you might offer two methods for one lesson. For example, if you were teaching a course on how to use Quickbooks, you might have both a step-by-step text instruction and a video tutorial on how to install and set up the software.
Create your lessons. This is the most time-consuming aspect of creating an online course. Consider creating a logo or a color theme that appears in all lesson content. Proofread your text lessons and watch your videos to make sure there are no errors or glitches.
Selling your Manual
Determine how you’ll sell your lesson. For the most control, create a website to host and deliver your lesson. There are membership site scripts and WordPress plugins that can help you set up a system for selling and delivering your course.
For faster, less technical effort, you can use an online course service, such as Create Online Academy. The salary from these sites varies. For example, Create Online Academy’s instructor salary depends on how the sale was generated (through its marketplace, an affiliate, or direct from you). The benefit to these resources is that you simply upload your course and the sites take care of selling it to their members/market, including payment processing. The downside is that they own the market and platform. Plus, you’re competing with other course providers, which can mean the need to reduce the price of your course to compete.
A final option is a service such as Teachable or Ruzuku, both of which offer some benefits of self-hosted with the ease and speed of Create Online Academy. These options have easy creation and upload like the course service marketplaces, and you can add your own domain, and customize your school like in self-hosted options. Some offer their resources for free, with more bells and whistles with paid plans. Most integrate with PayPal or you can use their payment service.
Most of the above options don’t require exclusivity, so you can sell your course on more than one platform. Even so, be sure to read the terms of service before offering your course on multiple platforms.
Load your course online. Once you’ve picked your platform, upload your course. If the platform allows you to customize your course, such as adding a logo or color scheme, add them. This will help you create your unique brand.
Market your course. Regardless of your platform, you need to promote your course. Even using a service like Create Online Academy, in which students can find you by perusing the marketplace.
Related website on LMS (Learning Management Systems) A huge list to choose from if you want to go in this direction.
“Find, choose and compare Learning Management Systems with a shopping cart in the Top LMS Software directory of eLearning Industry. An LMS with shopping cart integration helps organizations to sell online courses, manage and track orders, and accept a wide variety of payment methods”.
On this website, you will be able to choose Free Trials and Free Consulting. Which is good to know. They also give away free e-books and tell you everything there is to know about LMS.
Want to do your own marketing?
Start by creating a marketing plan that includes who your market is, where you can find them, and how you can entice them to check out your course. Great course marketing options include social media, PPC advertising, Facebook ads, and article marketing. There are many other free and low-cost marketing options to choose from as well.
Keep your course information up-to-date. Every few months or so, check that your course information is current and relevant. Outdated information doesn’t help your students and can lead to bad reviews. Don’t forget to check and fix any broken links to resources.
Sell online and repeat. There’s no rule that you have to stick with one course. If there are other courses you can teach related to your initial course, create those. You can then refer your students to these other courses. For example, if you offer a course on how to write a mystery, you can add an additional course on how to publish a book and/or how to market a book. You can also create new courses in completely different niches.
If you have the budget you can always outsource some or even all of your Work. There’s no limit to what you can outsource these days. If you have a great budget maybe you could employ an instructional designer. If your budget is low maybe try places like Fiverr. They are very reasonable and as the name suggests outsourcing your work will start at $5. Then there is Kwork another inexpensive choice to outsource your work. Both of these outsourcing venues are extremely cheap compared to getting an industrial designer.
My advice is to have a website dedicated to your niche. Its a place where people can go to access your online manual. I would also advise to always keep in touch with your students even after they have finished your course. Also, add your course to a course search engine like Course Index for more online presence.
Creating and selling online courses can be quite lucrative if you’re able to provide a great course and reach your target customer. Plus, with easier to use and more affordable resources to host your course, there’s no reason to avoid becoming an online instructor. While it can take time to create all the lessons in your course, once uploaded, it can become a profitable source of passive income to your existing business or as a business all on its own.
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