So how do I get on Google? This is a question that has been asked thousands of times. And will still be asked in another hundred years as new players come on the market.
Firstly you can’t just start a blog and start writing content without a few essential bits of knowledge and education. That is one of the reasons this question is asked time and time again.
And the answers to this question remain the same. Although it is a little bit more complicated in today’s society.
To get on Google or any search engine for that matter you have to write compelling content that solves people’s problems. If your content meets Google’s requirements then you may be indexed. OK, you say I’m in!
Hold your horses. You may be indexed but you may not be ranked. Being indexed and being ranked are two totally different things entirely. It is near impossible to jump to the first page of Google with only one article. It can be done but your content has to be extremely good in that it outranks some of the big guys.
So let’ take a look at how Google in particular works.
How Google works
Google ranks individual pages, not your website as a whole. This means that a website could have a hundred of individual pages, and what happens is Google will read each page of your website, and depending on a different number of factors, will determine if that particular page is index worthy and ranked and turns up when somebody conducts a search in Google.
When you type in keywords in the Google search bar, you get results known as S.E.R.P’s (standing for Search Engine Result Page) Two different results appear:
The paid advert search results:
On the top of the page, and on the right-hand side are the pay-per-click advertising. People pay a certain amount of money, but they don’t pay money for the ad to appear, they only pay when somebody clicks on the ad.
Fact: 1% to 2% of visitors click on the right-hand side links, and only 4% to 6% click on the top links.
The free organic search results:
All the other results appearing on the page. They are links to pages of main websites. If you appear on page one on Google, on the S.E.R.P’s, you will get a lot of traffic.
Fact: 10 to 30% click on the organic result.
How Do I Get on Google in The Organic Results
It can be relatively easily done, but you need to know what Google wants. They want to look after their customers, they want their customer experience to be the best possible outcome for their searchers. They want us (their customers) to trust them. And we do trust them because they make sure that when we conduct a search in Google, the results that are shown are prevalent to our search request.
What happens is Google have their own setup algorithms for deciding what shows up when we type in a search. Now there are a few factors that determine this algorithm but the MAIN elements that Google look for are:
Content and Backlinks
Backlinks are a webpage with many links to it from another webpage. If the referring site is a popular site, then even more credibility will be given to you.
Your Squeeze page
If you want to get traffic to your squeeze page, you have to realize that a squeeze page is not full of content, it usually only has a few paragraphs and a sign-up form. All you really need a squeeze page for is trying to build your list. There is absolutely nothing wrong with having a squeeze page but in Google’s eyes, it is not particularly great and so what happens:
GOOGLE WON’T RANK YOUR SQUEEZE PAGE
So if Google doesn’t like squeeze pages, they are not going to rank it in the first place and your squeeze page will not appear in the search engine results pages.
Your squeeze page is never going to appear, ever, in the search engine result pages but an article most certainly will if you choose a good keyword. And have informative engaging content So this is how a search engine works.
So let’s look at some of the things we can do to get on Google and be at least indexed in the first place.
How to get on Google
1. Make sure your keywords aren’t too difficult to rank for. Use keywords that have a low competitor rate.
2. Once you’ve selected a keyword that you can easily rank for, be sure to include it in your URL, all of your meta tags, your page title, and meta description and also in the text of your content at a 1 to 3 percent density.
Free density tool…Check Keyword Density
Hyperlink one occurrence of the keyword, if possible, bold another, and italicize another. Use your keyword in a header 1, header 2, and header 3 tag (optional) in your article or post. But don’t keyword stuff. In fact, you will probably get you penalized by Google if your keyword or keyword phrase doesn’t flow with your content.
3. FOCUS! Here’s where so many would-be marketers fail. They get impatient trying to rank for a good keyword, so they move onto the next keyword. Resist this temptation at all costs. I can’t tell you how many articles I’ve written and blogs I’ve created that never even got indexed in Google simply because I was so busy creating articles and blogs. Get your posts indexed, then move on.
4. Build your backlinks with quality and consistency in mind. Aim to get your backlinks from high PR pages not just a site’s home page, but the actual page on which you are leaving your link. Blog commenting is a great way to do this, and if you can find good blogs to comment on that have the.edu or.gov extensions in their domain, then even better.
I can’t emphasize enough the importance of blog commenting. And answering questions or asking questions in forums an on sites like Quora. This will start to get you noticed and also get you known as an authority on your given topic.
Related post…Marketing with forums
My Format for writing posts
I have a certain set way of writing my content which is outlined below. I think if you get into a rhythm of doing the same thing for each post it helps you remember.
1. Choose a title/headline and research your keyword or keyword phrase for that title. You may not use the title you have chosen if you find you can’t get a good low competitor keyword match. So choose the nearest one to it. Use the Jaaxy tool to find keyword and keyword phrases.
Insert your keyword then look at how many AVG searches per month that keyword gets. Over 100 is a good indicator but more is better.
Then click on the QSR to find out how many competitors are using this keyword. Less than 100 is good but the fewer the better.
2. Write your content then add your images, featured image if you are using one infographic, graphs, and links to internal and external pages or posts or whatever media you are placing into your content. Then edit it for grammar and spelling mistakes and link issues.
I use a great content site for writing all my posts. If you want to learn more about this content tool you will find it here. Sign up for a 7-day starter plan to view the content site writing editor.
3. Fill in your meta description ( I use the All-in-one SEO plugin for this) title and keywords.
4. Edit again, and again. Checking all your images for Alt descriptions. This is the description that Google uses to know what your images are all about. Plus it is good practice as it helps people with impaired vision who are using a reader.
5. Once you are satisfied with your article you can go ahead and publish it. Once I have published my post I view it as a visitor would see it and look to see if there are any errors I can sort out.
6. Once I am completely happy with my post I fetch it as Google in the Google Console and also Bingbot. This tells the search engines I have a new post or updated post I would like to be indexed. This is assuming you have an account for Google and Bing.
If you don’t have accounts then please contact me and I will show you how to set up your Google and Bing accounts.
7. I then submit my post to all my social media sites and that is it. Finished!
I hope this article on How do I get on Google was useful and helpful.
If you have any questions please feel free to contact me in the comment box or the contact form.
P.S. I would love to know which format you use to write your content, do you use word or google spreadsheets etc? Please let me know.