Welcome to How to create a marketing video the easy way article.
In this article, I will show you how to create a marketing video the easy way. It’s no secret that content from videos is an important aspect of marketing today. It is becoming increasingly popular as more and more content writers get on the bandwagon.
There is a lot less hassle in making a video today than say a couple of years ago. Why you may ask? Well, it’s all to do with the new software and unlimited programs that are available on the market today. Some are free and some are paid.
There are tons of old hat video making software on the market. Who in their right mind wants to make a video the hard way when it’s so easy to make one with new technology. All you need is a computer or laptop and an internet connection.
Video making is becoming so easy that even a child could do it. The reason being that the video makers I am about to show you don’t need any other tools other than the program itself.
Lumen5….. This program makes videos for you. Sign up and upload a blog post or an RSS feed and Lumen5 does the rest. It takes a day or so for the video to be delivered into your inbox. Once you have received a “done for you video” you can choose to keep it or edit it.
The video example above was one I made using Lumen5. By the way, if you want to join the new social media platform, here is my invitation link.
You can, of course, make a video yourself with Lumen5 from blog posts. If you want different text other than what you have in a blog post you can easily write that in an appropriate place and copy and paste it into the video template. The pricing varies but the good thing about Lumen5 is that they have a forever free version.
The prices are as follows.
Pro Version $49 per month
Business Version $149 per month
Team Version $399 per month
You can pay yearly which will give you a 20% discount.
This sounds too easy and too good to be true, that’s because it is!. Oh, and there are hundreds of images that can be used for your backgrounds. Check it out it’s awesome.
Noble Samurai…..Here is another beauty. Noble Samurai sometimes called Content Samurai don’t make videos for you like Lumen5 do but their finished videos are nothing less than spectacular. Once again to make a video, take a blog post or some written text and apply it to the video template. The program will add all the images for the different blocks of footage.
Add music or create a voice over. The voice-overs come either in American, English, or Australian accents. There is a choice of 4 voice-overs for each accent 2 female and 2 male voices. The choice is entirely yours.
Below is a video I made with Noble Samurai, just click on it to watch it.
Noble Samurai is not free, you can choose the 7-day free trial to see if this program lives up to your expectations. Any videos you make within the 7-day period are yours to keep. Noble Samurai is a membership program.
It is $47 per month or…..
$397 per year
If you pay yearly it is 30% cheaper.
So yet another video program that sounds too good to be true. That’s because it is!
Link2vid …..is newbie friendly cloud-based software. This program can turn links and keywords into content videos in minutes. It can also turn blog posts and text into content videos as well.
The software promise to show you where to look to find a niche you like and want to promote. Then you need to find content within that niche, drop the link to it in the software and whalla video done. It’s that simple.
This software is absolutely amazing. It also has an absolutely amazing price tag. No, it’s not free, unfortunately. To get this sort of software anywhere else would normally cost you an arm and a leg, but the price is a low one-time payment of $18. There are optional upgrades once you have bought the initial software.
How good is this video creation program! Yet another winner.
All 3 of these programs will ask what type of format you want your video to be made in. One word of advice is to choose the square format. The reason being is that it has fewer pixels and loads faster and easier on a mobile device.
ARTICLE VIDEO ROBOT
Article Video Robot…..The software that can convert any plain-text article into a stunning marketing video with animation, music, graphics and a complete voice-over in just one single click.
Automatically submit your videos to 50+ video sharing and social sites like YouTube, Facebook, Slideshare, etc with the bonus tool Video Submit Robot. No more waiting or uploading videos by hand. Let the software do it for you.
Readymade professional human intros and outros in your marketing videos. This enables viewer engagement and increases the chances of conversion.
You need to optimize your videos just like you optimize your webpages to rank higher in the search engines. Using the bundled Video optimization tool, you can now analyze your video, get suggestions and scores to help your videos rank quickly in search results.
With the call-to-action video player, you can capture leads, redirect traffic and insert call-to-action buttons during various parts of your video.
Article Video Robot Pricing:
- Lite Version – Free (this is the trial version)
- Power Version – $47 per month (Save 37% with yearly billing)
- Business Version – $97 per month (Save 49% with yearly billing)
Take a trial run with the free version to see the quality of Article Video Robot’s videos.
The Advantages of Video
It has been proved that videos and their content trample all over text content by a large percentage. They grab your attention much easier than text.
You can never know how much text content is being read on your blog or website by your visitors and customers. However, when people are watching a video (a short video) as in a promotional video, you can almost guarantee it will be watched to the end.
This will show up in your analytics as to how long a visitor is staying on your page or website. The longer a person stays on your website the better from a search engine viewpoint. Search engines will give more rank to a page or website if visitors are engaging in your quality content and staying longer on your website.
One of the advantages of video is you can convey a large amount of information in a short amount of time. Video tends to be like telling a short story. It can get the message across because it is both visual and auditory.
Have you ever watched a funny video? I suppose most of us have. Imagine trying to put that video into words. It would take quite a few paragraphs to tell the story effectively. The end result would be nowhere near as funny as the video. This is the message I am trying to get across. Videos are hugely better at getting any type of message across to your viewers!
Humans are visual by nature so going down the video creation road will not only be good for your business but good for your visitors too. People like to share videos in one way or another. So a good idea is to make sure your videos are mobile friendly. This way your videos can be shared while people are away from their computer or laptop.
Another benefit of videos is it also helps you to win the trust of an audience. This is because they understand that it takes time and effort to produce a marketing video. It creates the impression that your company is seriously trying to get a message across. Success starts with a first impression, so let that impression be a marketing video.
Yet another benefit of video marketing is that videos you create will last for years and will get you more exposure with time. Usually, ads die out within a short period of time, but the opposite is true with viral videos, so you will continue to reap benefits for years.
I hope you enjoyed my article, feel free to drop a comment in the comment form below. If you have any questions just let me know.