Have you ever wondered the reason why people leave your website so quickly? Why do visitors keep clicking away although you have probably put a lot of time and effort into creating your site? Below are the 8 major reasons why people may click away from your website.
According to Kissmetrics, 47 percent of visitors expect a website to load in less than 2 seconds, and 40 percent of visitors will leave the website if the loading process takes more than 3 seconds.
A single second delay in your website loading time can result in a 7% loss in conversion, and 40% of web users will abandon a website if it takes longer than 3 seconds to load.
(Image source: Tagman)
Nobody likes waiting for too long. It’s quite obvious that attracting a potential customer is hard enough, grabbing their interest and retaining them is even more difficult. There are tons of other options available out there, why would they waste their time waiting for your page to load? If they really need to visit your website then they might be a little patient, but if they’re just curious or have clicked a link on impulse then they’re more likely to leave right away. This will definitely increase your bounce rate.
(Image source: Janet Travis)
Make sure your website is optimized for speed. In my related post, there are some contributing basic facts why your website speed may be slow.
Related post…Test my site speed
Anywhere visitors go, ads follow them
Do not scare off prospective customers by overwhelming them with too many ads. I know advertisements can make you a small income but this doesn’t mean you need to put them anywhere you should not prioritize them over your content.
What you really need to do is not only limit the number of ads but also determine the place where they should be displayed. Remember, do not show ads as the first thing visitors see, especially do not let them take up more of your site’s page than the content.
It’s also important not to have sticky ads that follow the visitor down the page while they are reading. Nothing puts me off more than this tactic. If you really must have a sticky ad make it so your visitor can click on it and it goes away.
This also applies to pop-ups too. Yes, it’s a great idea to have a pop-up but only have 1, not 2 or 3. This will certainly put your visitor off especially if they are not interested in the ad and can’t click them away.
Auto-play who needs that?
I don’t know about you, but nothing drives me nuts more than a video or audio that auto-play when I access a page. Visitors should be the ones who decide when and if they want to watch a video or listen to the audio. Therefore, when they are instantly bombarded with an unwanted lot of sounds and images without their consent, they tend to leave immediately.
So if you’ve set your videos to autoplay, please turn them off. Your visitors will thank you for it. Apart from the annoying aspect of a video being played as soon as a visitor joins your page. It takes the reader away from the most important part of your article, that being the content.
Your site looks ancient
Believe it or not, but still, people do judge a book by its cover and simultaneously a website by its appearance. When visitors access your page, the first thing that catches their eyes is your website’s design. Just like a saying that goes: “You never get a second chance to make a first impression”, first impressions always matter, so please make sure it’s a good one.
Every design decision you make from the fonts you use, the colours of your text and background will affect the user experience for better or for worse. And, be careful most visitors have a low tolerance for cluttered and confusing websites.
Give your website a re-vamp and don’t over clutter your it. Remember the saying “less is more”.
Directing them to the wrong content
When someone searches on your site for something, they are telling you what they want.
If a user is specifically looking for a product or piece of information about your product or service, their expectation is to land on a page with that content. By merely dropping them on the homepage of your website or too high within your product portfolio, you can end up with a quick bounce from the visitor.
There are many publishers and online businesses that produce great content and quality products, but many businesses ask for a commitment far too early.
Have a clear navigation sign where visitors can easily navigate from one page to another if they so wish.
Hiding calls-to-action buttons
If you have a blog or website chances are you have specific actions on your site you want a user to take. You need to make it easy for them to take these actions. Have a clear call to action for your visitors.
By hiding your email sign up or check out button somewhere where the visitor has to scroll down a page to find it, may frustrate a user and have them abandon the conversion they were in the process of completing. Having a clear call to action in a visible space, above the fold, can keep the user on track for conversion.
Providing a poor mobile experience
Delivering a quality experience on a mobile device goes beyond just ensuring your website is sized properly via responsive or adaptive design. You also need to provide a click-to-call option, integration with maps, properly loading videos. It’s also very important that display ads do not dominate or take over the mobile screen.
Make sure your website is optimized for mobile speed. Don’t have it running like a snail. In the related post below are some actionable tips to help you get your mobile speed up to scratch.
Related post…What is a mobile-friendly website?
Your content is not clear
This is one of my pet hates. When a visitor wants specific information and they find a website that claims to have that information. Nothing is worse than reading a full article or blog post only to find the information isn’t clear or there is not enough explicit information.
If you are going to talk about for example “how to” do this that or the other make sure your content is clear with enough information on the subject so that the reader is satisfied and can implement this information. In other words, make your content actionable. Tell them the exact actions they need to take.
You can make your site clearer by adding images, infographics, graphs, and charts. Or a step by step walkthrough.
There is nothing more frustrating than having to do extra searches for the information you are looking for. It takes more time and effort and in the end, the visitor may just hit the X button or give up completely.
Neil Patel explains in his blog post…5 Reasons Why People Are Leaving Your Site (And How to Turn Them Back Around!)
I hope this article was helpful in “Reasons Why Visitors Leave Your Website”.
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