a banner with social media written in it

Social Media Marketing – Tips and Tricks

Social media marketing is an important part of getting visitors to your website or blog. It has become one of the major trends in marketing today. Being an internet marketer you have to think of every way you can to get your message out there. Utilize social networks and get them working for you not the other way around.

Social Media Marketing

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How to Market on Social Media and Gain More Followers

Utilizing social media marketing to grow your business, generate leads, and build your brand may seem like a huge task.

However, there are specific things that you can do to increase your chances of success. Whether you are just starting out with marketing your business on social media or have been active on social media sites for some time without achieving much success. Here are some techniques to help you gain more followers.

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Post Consistently

Sending out a single tweet in a day isn’t going to do much good.. While certain platforms like Snapshot and Instagram don’t move as fast as Twitter and Facebook, it still is essential to develop a posting schedule and stick to it. If you aren’t publishing new content on a regular basis, your business will quickly be forgotten. Use a scheduling program like the ones below:

 

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Hootsuite

You can also get a chrome extension for Hootsuite. See link below. It will also work in Safari and Firefox.

Get Hootlet Here

MeetEdgar

IFTTT (if this then that)

DLVR.it

Click below to find out what one person uses in his social media arsenal.

What’s in my social media arsenal

TIP… Don’t put all your eggs in one basket. Try as many different methods of marketing avenues as possible.

Post More Images

Photos have been known to be the most popular kind of content for engagement on social media. They continue to be the most shared kind of post on Facebook. It’s not a coincidence that both Pinterest and Instagram have been able to gain a ton of pulling power over the last several years. It’s never been easier to add images to your social media posts with an array of free and low-cost tools to help, including:

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Pixabay

Unsplash

Pexels

Interact with Your Audience

Interacting with your audience on social media can be vital. The entire purpose of social media is to engage and socialize with others. This means it is important for you to interact on a regular basis with your audience. Engaging with your audience means replying to other people’s posts, retweeting, adding people to Twitter lists, joining Facebook groups, and liking posts.

 

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Facebook Social Media Marketing

Best Ways to Boost Facebook Engagement

Facebook is one of the most popular and influential social media platforms in the world with more than one billion active users. So you never leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement.

Ask Questions

A great way to do this with your audience is to ask them questions. It is by far one of the easiest ways and best methods to boost audience engagement on your Facebook fan page. There are various types of questions that you can ask to get your fans talking. For example:

get more leads, an open hand with network bubbles
Get More Leads for your business.

How to Questions?

What are Questions?

Is it Questions?

and so on.

Get the Timing Right

When it comes to uploading content to your Facebook page, timing is important. The last thing that you want to do is update your timeline when everyone is at work or sleeping.  Studies have shown that the best way to engage with your audience is to post around at certain times of the day. See below for posting times. These are the times that your audience is most likely to check for updates. If you don’t think you can remember to post at these times, you can always utilize a free scheduling tool to ensure you get the timing right. See above for scheduling programs.

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Include Call to Actions

Placing a call to action on your page instills psychological reminders that can help you drive your audience to respond the way you want.  Many people miss doing this when they update their Facebook page. People tend to respond better when they are told what and how to respond.

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Utilize Facebook Ads

Due to Facebook’s newest algorithm, only a small fraction of your audience will get to see your timeline posts on your Facebook page. If you want to boost the engagement of your audience, you can promote it through page post story ads, which will help your posts reach more people. More reading below.

5 Facebook ad tips and tricks that work

Posting frequency

The frequency that you post has been shown to have a significant effect on Facebook engagement. Recent studies show businesses that post one or two times per day have a 40 percent higher engagement rate than those who post more than three times per day. What works for some businesses may not work for others when it comes to boosting audience engagement. However, these tips have proven to help increase engagement when used correctly.

INFORGRAPHIC SAYING 5 WAYS TO INCREASE YOUR WEBSITE TRAFFIC

Twitter

Dramatically Increase Your Twitter Following with These 5 Tips

Unless you are a celebrity like Katy Perry, you’re going to have to work hard to build your following on Twitter. Rather than making slow-and-steady progress, you need to treat your Twitter account as a priority for a couple of months and create lots of content. The more you tweet, the quicker you can build your followers. To help you dramatically increase your twitter following, here are five methods you can try.

Utilize Your LinkedIn and Email Connections

Studies have shown that you are more likely to be followed by someone that you already know. One easy way to do this is by finding your LinkedIn connections on Twitter and following them. While Twitter doesn’t have a way to do this, you can export your contacts into a CSV file and upload them to your email account contacts. From there you can import your email contacts into Twitter.

Schedule Your Tweets

There are several free and low-cost tools that you can use to schedule your tweets. Using tools as I have listed above, save you time and ensure that you are tweeting on a regular basis. When you post content on a regular basis, you tend to see more engagement and have more followers.

Tweet Inspirational Quotes

Quotes tend to see more significant engagement on Twitter because people enjoy reading them and sharing them with their friends and followers. You can use a free app like Entrepreneur or Forismatic, to receive a wide variety of inspiring quotes that you can post to Twitter instantly. Along with increasing engagement, this will also save you time.

Join Twitter Chat

 

Groups within various industries get together on Twitter every week to talk about multiple topics. When you join these chats and engage with others in your industry, you are given the opportunity to meet new people in your industry, play the role of an industry expert, and gain valuable information.

Join Me here

Respond to People

Consider following users who engage in the same posts that you do. When you comment on, favorite, or retweet a post on Twitter, it will show other users that you are interested in the same type of content, making them more inclined to follow you.

Using Twitter for your small business will help to bring in new customers. Users are more likely to buy from brands that they follow on Twitter, making it a powerful tool to help grow your business. Utilize these tips to increase your followers and grow your business.

How to Build Your Brand on Twitterpurple banner saying brand yourself

As of 2017, Twitter had more than 328 million active monthly users on its site. These make Twitter a potentially powerful business marketing tool if you know how to use it. Leveraging the popular 280-character social media site to drive more traffic to your business doesn’t have to be difficult. Here are the top tips for successfully marketing on Twitter and building your brand.

Optimize Your Twitter Bio

To get the most out of Twitter, you need to make sure that your website identity is branded and optimized. This means that your bio needs to tell people who you are and include a link to your landing page or website. It is also essential that you keep a consistent tone with all of your Tweets so that people can clearly understand who you are and what your business is all about.

Interact with Your Industry Influencers2 animated faces talking to each other

As you begin to post to Twitter, find out who the experts and influencers are in your industry and interact with them regularly. You can use Twitter search or similar tools to find like-minded people and influencers by searching the keywords that are related to your industry. Once you discover the right people, follow them and interact with them on a regular basis.

Tweet Regularly

One sign of an active and healthy profile is regular tweeting. If you are only tweeting once a week, or once a month people are going to forget about you and your business. To stay on the top of your audience’s mind on a consistent basis, you need to send out daily postings. The information you tweet needs to be useful and relevant that your followers will read, click on, and retweet.

Offer Giveaways to Twitter Followers

Hold a giveaway to get your followers engaged with your business. You can give a specific number of people who retweet your posts a reward. This can be something simple like an ebook or guide. Make sure it is relevant to your content.

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Instagram

4 Surefire Ways to Grow Your Instagram Followers

In the last several years, Instagram has become a well-loved social media platform with over 600 million active users. If your business can build a more substantial Instagram following, it can translate to more sales for your business, more traffic to your blog or website. Building a large Instagram following isn’t hard, but it will take time. Here are four surefire ways you can grow your Instagram followers for your business.

Like Photos in Your Industry

The best way to get your name out there is by liking other people’s photos. Every day, spend some time on Instagram and like five to ten pictures on someone’s account. You should also try to leave them a genuine comment and start following their account. To find users in your industry or niche, check hashtags and view the followers of your favorite Instagram accounts.

Create a HashtagHashtag image in blue

 

source

Creating a hashtag for your business is a great way to build your community and gain new content for your account. The first step is creating a unique hashtag that isn’t already in use. Next, ask others to use it. Once people start using your hashtag, you can begin to repost the images from your followers. This allows you to build a community by showing your followers that you appreciate their photos and it gives you new content for your account.

Respond to Your Followers

The entire nature of social media platforms like Instagram is to be social. To grow your Instagram followers, you need to respond to any comments that you receive and leave comments for other people. It is important that your comments be genuine, and they should encourage them to post even more photos.

With high engagement rates and more than 600 million monthly active users, it’s no wonder getting more Instagram followers is a huge priority for businesses. One of the most important factors to remember when trying to build your Instagram followers is to share great content that is relevant to your target audience, and that provides them with value. If you want to develop your presence quickly, utilize these four tips in your Instagram marketing strategy today.

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YouTube

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3 Ways to Build a Loyal YouTube Audience

Since its launch in 2005, YouTube has become a mainstream social media platform with more than 2 billion unique viewers swarming to the site every day. Once a small niche market, online video has quickly moved into the mainstream and become a regular part of our media consumption. With online video viewing surpassing some of the largest television ratings, it can be difficult for small businesses to stand out in the sea of content. Here are three ways that you can increase your discovery rate and build a loyal audience on YouTube.

Create Meaningful Content

YouTube audiences are always just a single click away from jumping over to the next video. So, while the saying goes, content is king, it still holds true, the key to getting your videos discovered is to create content that will add value to your target audience. It doesn’t matter which creative format you use, be it be how-tos, news focused, or a join my program video, you need to make sure you give people a reason to view and share your videos.

Watch Videos of one of the great influencers online. Neil Patel.

Brand and Package Consistently

The most significant challenge that everyone faces on YouTube is getting viewers to come back after they’ve viewed the original video. Having a viral video is usually only short-term success. To get people to go back to your channel, you have to give them a reason to. This is why branding is so crucial. Your brand serves as a navigation marker in the ocean of online videos. Creating content with a strong point of view will help define your brand. This will also help you position yourself as an expert in your field.

The packaging of your video is the branding that is expressed around your content. For this, you can include graphics intros or call to action that displays your URL or YouTube channel name. This helps to reinforce your brand, so people don’t have to guess what they are watching.

Optimize Your Videos

When it comes to being found online, it’s all about SEO which is another subject completely. The same rules that apply to make your website or blog discoverable, applies to your online videos. YouTube has become the second largest search platform, so when people go to YouTube, they are often searching for something specific. Optimize your videos by creating clever titles and descriptions with relevant keywords. This will help viewers find your content.

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Best Posting Times

When posting to any social media sites it has been revealed that certain times to post are better than other times. It’s no use posting willy-nilly try and post at the times shown below for maximum viewing.

Facebook

12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday. Weekends from 12 p.m. to 1 p.m.

Instagram

12 p.m. to 1 p.m. Monday to Friday.

Twitter

3 p.m. Monday to Friday.

Linkedin

7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. Monday to Thursday.

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Please feel free to leave a comment.

Regards

Janet

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