Unique ways to Search for the Right keywords

So what is the unique ways to search for the right keywords? As you are aware the first page of a search engine has 10 listings. Websites compete to be on the first page of a search engine as this is where you will obtain the most traffic.

Keywords

A gold key lying on a keyboard

One of the tools that webmasters use to guide them in their continuous search for the best keywords and keyword phrases are keyword research tools. Keywords are critical to any blog, article or post. There are many ways to optimize an article for the search engines. The single best way to start with is a great keyword or keyword phrase that no one else is using or has very little competition.

You will be targeting all relevant keywords in order to have as much domination as possible over your competition with the keywords you have found. Nobody in the blogging world guesses keywords anymore it is too much of a hit-and-miss.

When doing any sort of research you will most probably use a search engine to find what you are looking for. When you type a word into the search engine browser lets use “how to find keywords” for instance. As you are typing the search engine will start to analyze what it thinks you may be looking for in the form of a drop-down menu. You will see from the screenshot below that there are a few options to choose from.

A screenshot of how to find keywords in a search engineThe search engine has come up with a few phrases that people may be looking for.

Now you can begin to explore the other options that the search engine has given you.

So this is one way to find keyword phrases.

Once you click on one of the keyword phrases, scroll down to the bottom of the page. There you will find out exactly what people have typed into the search engine and what phrases they are asking. Further down the page, you will find related searches too.

A screenshot of the Google people also ask page

A screenshot of related searches for how to find keywords in a document from google

So there you have a couple of suggestions where you can find keywords and keyword phrases while doing research for your articles. These may vary depending on your choice of search engine.

How to Find Competitors Keywords

To be able to outwit our competition we need to know what keywords they are using to get ranked high in the search engines.

Here is quite a unique and nifty little way to find out the keywords and keyword phrases your competitors are using.

Firstly go to one of your competitor’s websites, open it as if you were going to read it. You then right-click anywhere on the page and a drop-down menu will pop up. There will be a few options to choose from, but the one you want to click on and open is “view page Source”. This is the HTML code for that particular page.

A screenshot of a competitors open source view

You can see the keywords used for this page, they are after the highlighted word keyword. If you find it hard to read zoom in and you will be able to see more clearly. ( to zoom in click on the 3 dots on the upper right side of your window) One word of advice. This did not work with Bing, I used Google Chrome.

A friend also showed me this little gem the other day. It’s called Soovle. This tool gives you the top searches for a particular keyword from Wikipedia, Google, Amazon, Answers, YouTube, and Bing, all at once, instead of going to individual search engines to collect any results you are searching for.

Here is another unique and nifty idea.

Type your keyword into your preferred search engine followed by /”most popular posts” remember to use the forward slash after your keyword and the quotation marks. This can be used with the idea above ( view source page) for a more effective search.

Using Tools to Find Competitors Keywords

A. One tool to use is the Google Keyword Planner tool. This is a great little tool. People who use this tool use it to find search volume and competitiveness of a particular keyword. If you type in your competitors URL in the box where it says “your landing page” it will crawl that URL and list the keywords associated with that website. This tool though is originally designed for Adwords and not SEO, so competition and other metrics are given only for paid search.

B. You can use a site called Screaming Frog Spider this site will do an SEO audit on your competitor’s website. You will need to download this software to your computer to use. Once downloaded it will crawl the website of your choice, just like a search engine would. The information you will receive back includes metadata, image alt text, anchor text, heading text, and much more.

C. Another website for spying on your competitors is called Buzzsumo. Use it to see which content performs well in any topic and from any competitor. It has the ability to identify which content does well in any industry and who the major influencers are for that particular industry.

E. You may have heard of Semrush it’s a fantastic tool which shows the ranking terms for any domain. It is a simple tool to use just input your competitor’s website and Semrush will provide a list to look through.

D. Now, this tool is the best of the best simply named Ahrefs. Here is a list of what Ahrefs can do.

Competitive Analysis

Keyword Research

Backlink Research

Content Research

Rank Tracking

Web Monitoring

Apart from the list above Ahrefs analyze the search traffic of your competitors. As a result, you will see the exact keywords your competition is ranking for in organic search results and how much traffic it brings to them.

If you only want to see the visitors a competitors site receives then go to Similar Web. Type in your competitors URL and this site will show how you how many visits it gets per month.

So here we have a few tools that are worth their weight in gold for spying on your competition. They are all pretty neat tools that you can use over and over again.

If you are looking for a really good tool for an overview of your website or someone else’s go to Varvy this tool is great for SEO and as an optimization guide.

Affiliate Marketing News

Whilst researching for this article I came across this site which I have seen before but forgotten all about. This is a website where you can read all the up to date news on affiliate marketing. If you go to AffPosts you will see a wealth of information from some very influential marketers.

I thought this website would be very useful for my readers to get some very useful and up-to-the-minute news. It also has some older blog posts that you can read, just do a search in the search box for the subject you want to read about. e.g. keywords.

Keyword Toolsblack and white cog wheels or gear wheels and a hand trying to fix one with a spanner

I have compiled a list of keyword tools that can be used to find the appropriate keyword or keyword phrases for your articles.

Google Keyword Planner Alternative…..This is an alternative to the actual Google Keyword Planner. This tool not only does a search on google, but it can also be used to search on Youtube, Bing, Amazon, eBay, Instagram, and the app store. It has a choice of languages also.

KWfinder…..With this particular tool, you get 2 searches free and 5 free if you sign up. It also has a ranking checker, a backlinks and website analysis and a ranking watcher. This tool comes with a choice of languages also.

Jaaxy…..I won’t go into detail here as I have another blog post for the Jaaxy keyword tool here.

Longtail Keyword Research Tool…..Again I have another blog post on this keyword research tool here.

Wordtracker…..This particular tool is on a 7-day free trial. It does much more than keyword research. This research tool is by MOZ a well-known website who focus on everything to do with marketing and more. Moz has a 30 free trial for their keyword research tool.

SEO Profiler…..Will find the best keywords, check your website for technical errors, optimize your pages to rank in the search engines. They will analyze 100 pages free.

What is Traffic Travis?

Whether you’re aiming to get traffic from paid methods or through search engine optimization, Traffic Travis is an indispensable research tool. With it, you can not only track your own site’s performance, but you can also peek under the hood of your competitors’ sites.

Traffic Travis gives you a huge range of SEO and PPC research tools. Including page analysis, backlink monitoring, keyword research, and site tracking. To do the same job Traffic Travis does you’d need to buy multiple (much more highly priced) products.

A traffic travis banner saying spy on your competition

This is by no means a comprehensive list of keyword research tools. I would like to share a website called Backlinko that covers a few more keyword research tools with snippets. Go to Backlinko here

I hope you enjoyed my article on unique ways to search for the right keywords. If you have any questions please leave a message in the comment box below. Thank-you.

Regards

Janet.

 

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